ADDY Winner: Gold

It's tough to be an urban lumberjack, but Woodsman Beard Oil makes it a little easier. Made from all natural oils, Woodsman conditions your beard and keeps you looking ruggedly handsome without the ruggedness.

CW: Me
AD: Bailey Sullivan

ADDY Winner: Silver

If you've never experienced the audio bliss called This American Life, there is a good chance you also find that the comedy of Jeff Foxworthy hits a little too close to home for comfort. Or, I suppose, it may be possible that you simply haven't heard of America's most popular radio show / podcast (but I'm giving you my very best skeptical expression).

In either case, do your ears and brain a favor and head on over to iTunes and subscribe to the smartest, funniest, saddest, weirdest, most normal and insightful 60 minutes you'll hear each week.

This campaign focuses on the fact that even though the stories shared on this American Life are about regular, borderline banal topics, they never fail to captivate and move you. 

CW: Me
AD: Me

There’s a new guy in nut town, and peanut butter’s “perfect pairs” are starting to realize that they deserve a better butter. These ads encourage viewers to follow their lead and break up with peanut butter, too. 

AD: Amanda Jackson
CW: Me

Browning Rifles are the rich mahogany of the gun world: manly, classical, and the quintessential hunter's companion. 

This campaign grabs attention with a headline that seems out of place when paired with the Browning logo, but gets to the heart of hunting with the copy in between.

CW: Me
AD: Me  &  Korrie Bartels

To call Smythson of Bond Street a "high-end" British retailer of leather-goods is to undersell, rather drastically, who they are. Supplier to the Royal Family and fashion conscious celebrities everywhere for more than 125 years, Smythson reigns as the benevolent, immaculate matriarch of the leather-goods aristocracy.

This campaign reminds us that when you hold a Smythson, you hold history. 

CW: Me  &  Kelsey Gledhill
AD:  Me (including photos)

Does Spanx really need an introduction? Between numerous red-carpet confessionals and the awkwardly endearing endorsements of Liz Lemon on 30 Rock, Spanx has all the ladies in a form-fitting uproar over how great they are. Never has compression underwear known such notoriety. 

This campaign tells is like it is: Spanx doesn't make you skinny; it takes what ever shape you have and makes it curvier.  In short, Spanx helps a woman make peace between her birthday dress and her birthday suit.

CW: Me  
AD: Jacqui Bontke 

Few food items carry as much stigma as fish sticks. But in the sea of bland and mushy sameness, one company stands out in almost every way. 

Gorton's not only offers more variety than any other frozen fish company, it does so with superior products. Trust me, I ate a lot of fish sticks for this campaign and Gorton's were crunchier and tastier than any other brand. 

This campaign targets those who have forgotten about fish sticks (or thinks they've out-grown them) and reminds them that even the denizens of the deep crave the crunch of Gorton's.

CW: Me
AD:  Ryan Warner